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Cookie policy

LAST UPDATED SEPTEMBER 25, 2026

This Cookie Policy explains how The Brand Case ("we", "us", or "our") uses cookies and similar technologies on this website. It supplements our Privacy Policy and provides visitors with information about the technologies used, their purposes, and the choices available to users.

§ 1 Purpose of this Cookie Policy

1.1. This Cookie Policy explains how cookies and similar technologies are used on this website.

1.2. It supplements our Privacy Policy and, in particular, explains:

  • which categories of cookies may be used;
  • the purposes for which cookies are used;
  • the legal basis for their use;
  • and how visitors can manage their cookie preferences.

1.3. This Cookie Policy applies to all visitors to this website.

§ 2 What Are Cookies?

2.1. Cookies are small text files that are stored on a user's device when visiting a website.

2.2. Cookies may be used to:

  • ensure the technical operation of a website;
  • remember user preferences;
  • improve the user experience;
  • analyze website usage;
  • and, where applicable and subject to the user's consent, support marketing and advertising activities.

2.3. In addition to traditional browser cookies, comparable technologies may also be used, including:

  • local storage;
  • session storage;
  • pixel technologies;
  • tracking technologies;
  • and similar identification technologies.

2.4. Unless otherwise stated, references to "cookies" in this Policy include such comparable technologies.

§ 3 Categories of Cookies

Different categories of cookies may be used depending on their purpose.

3.1 Strictly Necessary Cookies

These cookies are essential for the technical operation of this website and its core functionality. They may include, for example:

  • storing cookie preferences;
  • security functions;
  • load balancing;
  • fraud prevention;
  • and session management.

Without these cookies, the website cannot function properly.

3.2 Functional Cookies

Functional cookies enable additional features that improve the user experience.

Examples include:

  • language preferences;
  • saved user settings;
  • form functionality;
  • and other convenience features.

3.3 Analytics Cookies

Analytics cookies help us understand:

  • how visitors use the website;
  • which content is accessed most frequently;
  • and how the website can be improved.

Where required by law, analytics cookies are used only with the visitor's prior consent.

3.4 Marketing Cookies

Marketing cookies may be used to recognize visitors across different websites and provide personalized content or advertising.

Marketing cookies are used only where the visitor has given the necessary consent.

3.5 Third-Party Cookies

Certain features of this website may be provided by third-party service providers. These providers may also use cookies or comparable technologies in connection with their services.

Further information is available in our Privacy Policy and through the Cookie Consent Tool used on this website.

§ 4 Legal Basis

4.1. Strictly necessary cookies are processed on the basis of the applicable provisions of the German Telecommunications Digital Services Data Protection Act (TDDDG) and, where personal data is processed, Article 6(1)(f) GDPR (legitimate interests).

4.2. All cookies that are not strictly necessary are used only after the visitor has given prior consent where required by law.

4.3. Consent is obtained through the Cookie Consent Tool implemented on this website.

4.4. Visitors may withdraw or modify their consent at any time with future effect.

§ 5 Cookie Consent

5.1. When visiting this website for the first time, visitors are presented with a Cookie Consent Banner.

5.2. Through this banner, visitors may:

  • accept specific categories of cookies;
  • reject optional categories;
  • or customize their individual cookie preferences.

5.3. Strictly necessary cookies cannot be disabled because they are essential for the operation of the website.

5.4. Consent choices are documented and stored in accordance with applicable legal requirements.

§ 6 Managing Cookie Preferences

6.1. Visitors may change their cookie preferences at any time.

6.2. This may be done by:

  • reopening the Cookie Consent Banner;
  • using the settings of the Cookie Consent Tool;
  • or adjusting the settings of their web browser.

6.3. Disabling certain cookies may affect the availability or functionality of parts of this website.

§ 7 Third-Party Services

7.1. To provide certain features and services, this website may integrate services provided by third parties.

7.2. These may include, for example:

  • hosting providers;
  • analytics services;
  • appointment scheduling platforms;
  • payment service providers;
  • communication platforms;
  • embedded content;
  • AI-powered services;
  • and comparable digital services.

7.3. Where such services use cookies or similar technologies, this is done only in accordance with applicable law and, where required, based on the visitor's prior consent.

7.4. Further information about the specific services used is available in our Privacy Policy.

§ 8 Changes to this Cookie Policy

8.1. We reserve the right to amend this Cookie Policy where necessary due to:

  • changes in applicable law;
  • technical developments;
  • newly implemented services;
  • or organizational changes.

8.2. The current version published on this website shall apply.

§ 9 Relationship with the Privacy Policy

9.1. This Cookie Policy supplements our Privacy Policy.

9.2. Where personal data is processed in connection with the use of cookies or similar technologies, the provisions of the Privacy Policy shall apply in addition to this Policy.

9.3. In the event of any inconsistency between this Cookie Policy and the Privacy Policy regarding the use of cookies, the provisions of this Cookie Policy shall prevail.

§ 10 Contact

If you have any questions regarding the use of cookies or this Cookie Policy, you may contact us at any time using the contact details provided in our Imprint.

COOKIE SETTINGS

Choose which cookies to allow. Your choice applies from now on and can be changed here at any time.

NecessaryRequired for the site to work, such as storing your cookie choice.
ALWAYS ON
FunctionalRemember settings and enable features like forms.
AnalyticsGoogle Analytics, to understand how the site is used.
MarketingRecognize visitors across websites for personalized content.

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COOKIES

This website uses cookies.

Necessary cookies keep this site running. With your consent, analytics cookies help understand how it is used. You can change your choice at any time under Cookie settings.Necessary cookies keep this site running. With your consent, analytics cookies help understand how it is used. You can change your choice at any time.

Privacy policy · Cookie policy

COOKIE SETTINGS
COOKIE SETTINGS

Choose which cookies to allow.

NecessaryRequired for the site to work, such as storing your cookie choice.
ALWAYS ON
FunctionalRemember settings and enable features like forms.
AnalyticsGoogle Analytics, to understand how the site is used.
MarketingRecognize visitors across websites for personalized content.